A Sexy, Seattle-Based Boutique Brand
When the owners of Seattle-based menswear store Sergius & Bacchus approached me for this opportunity, the proposal was for a multi-phase branding project. To begin manufacturing their first menswear line, they needed a logo, icon and color palette. I delivered three original concepts ranging from sans-serif to serif to handwritten logotypes with accompanying icons. Ultimately, the decision was made for the handwritten logotype because it captured the energy they wanted the brand to exude. Every apparel, print and digital use-case was considered in the creation of these assets. The Assassin line has become their top-selling product line for 2024.
