An image depicting a phone next to a tablet, displaying the Aduro logo and Brand Guidelines. The face a confident woman is displayed on the brand guidelines cover, next to a red block and white text in a serif font that reads Brand Guidelines.

Blazing A New Trail

Aduro has a rich history as an innovator in the wellbeing space. Over the past decade, they’ve built a product that changes lives through a holistic approach to wellbeing and health. With the launch of their complete product offering, they asked me to lead the rebrand of their company, bringing them to market in a fresh and bold direction.

ROLE BRIEF
Brand Designer, Lead Rebrand Aduro for GTM launch of new product offering Illustrator, InDesign, Photoshop, Figma, Microsoft 365