ART Directing an Annual Sales Event
Accolade’s annual sales kickoff event, called Pinnacle, never had a solidified evergreen brand that could carry year after year. As Accolade’s Sr. Graphic Designer, I was tasked with leading creative for the 2022 event in Arizona. Taking inspiration from the surrounding red rock, and Accolade’s geometric branding, I developed a logo within Accolade’s existing corporate identity, and a visual language for the event that created consistency and clarity.
